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	<title>John Newtson Rambles</title>
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	<pubDate>Thu, 07 Aug 2008 02:12:03 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>johnnewtson@hotmail.com ()</managingEditor>
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		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Building scalable marketing systems to explode revenue</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>johnnewtson@hotmail.com</itunes:email>
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			<title>John Newtson Rambles</title>
			<link>http://www.johnnewtson.com</link>
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		<item>
		<title>Off to a private brain-storming session in Grand Rapids</title>
		<link>http://www.johnnewtson.com/direct-marketing-news/big-brain-storm-grand-rapids/165/</link>
		<comments>http://www.johnnewtson.com/direct-marketing-news/big-brain-storm-grand-rapids/165/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 02:11:31 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=165</guid>
		<description><![CDATA[I&#8217;m heading out in the morning to Grand Rapids, Michigan to a private brain-storming session with a very (very) select group of online marketers and some of the top experts in online lead-generation.
So I&#8217;ll be behind closed doors and largely out of touch for a few days.
Cheers,
John
]]></description>
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		<item>
		<title>Explosive Direct Marketing has a new home</title>
		<link>http://www.johnnewtson.com/direct-marketing-news/explosive-direct-marketing-home/151/</link>
		<comments>http://www.johnnewtson.com/direct-marketing-news/explosive-direct-marketing-home/151/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 20:11:09 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[explosive direct marketing]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=151</guid>
		<description><![CDATA[That&#8217;s right, check it out over at Explosive Direct Marketing.
Plus, I&#8217;ve posted some interesting competitive research for any one marketing in the financial or investing field. It&#8217;s a look at the product ladders of two financial publishers with more on the way (I&#8217;m going to run through all of the major players in that market).

Click [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/direct-marketing-news/explosive-direct-marketing-home/151/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Shocker! Multi-Channel Marketers Dominate</title>
		<link>http://www.johnnewtson.com/direct-marketing-news/shocker-multi-channel-marketers-dominate/122/</link>
		<comments>http://www.johnnewtson.com/direct-marketing-news/shocker-multi-channel-marketers-dominate/122/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 13:58:25 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Multi-Channel Marketing]]></category>

		<category><![CDATA[Sales Channels]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=122</guid>
		<description><![CDATA[If you&#8217;re not marketing through multiple sales-channels, you&#8217;re going to want to see this.
Retail Systems Research recently did a study of multi-channel marketers and how they fare in the marketplace. Surpise, surprise  &#8212; they&#8217;re kicking butt.
60% of the fastest-growing retail marketers are using three sales channels.
While, many businesses &#8212; especially smaller business primarily online [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/direct-marketing-news/shocker-multi-channel-marketers-dominate/122/feed/</wfw:commentRss>
		</item>
		<item>
		<title>An Awesome Online Business Model</title>
		<link>http://www.johnnewtson.com/direct-marketing-news/an-awesome-online-business-model/120/</link>
		<comments>http://www.johnnewtson.com/direct-marketing-news/an-awesome-online-business-model/120/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 01:52:24 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Online media model]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=120</guid>
		<description><![CDATA[

I love Glam Media.
And so do over 77 million women, about the number of visitors who showed up on their network in May of 2008. That&#8217;s an enormous amount of traffic.
Now, I&#8217;m not particularly interested in the specifics of their content, what I&#8217;m enamoured with is their network architecture. It&#8217;s beautiful. And hugely profitable.
Click here [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/direct-marketing-news/an-awesome-online-business-model/120/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pay Per Click Consultants Extraordinaire</title>
		<link>http://www.johnnewtson.com/marketing-resources/pay-per-click-consultants-extraordinaire/102/</link>
		<comments>http://www.johnnewtson.com/marketing-resources/pay-per-click-consultants-extraordinaire/102/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 20:02:12 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[Resources]]></category>

		<category><![CDATA[ppc consultant. pay-per-click consultant]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=102</guid>
		<description><![CDATA[
Do you know what a Google Fridge is?
Basically it&#8217;s Google saying &#8220;You da man!&#8221; because you&#8217;ve generated 1,000,0000 leads through Google Adwords. Pretty nifty if you get one.
Well, here&#8217;s a guy who has enough Google Fridge&#8217;s to open up his own appliance store.
He&#8217;s driven over 27 million leads through pay-per-click in the last 2 years.
His [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/marketing-resources/pay-per-click-consultants-extraordinaire/102/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Dick Benson&#8217;s 31 Direct Marketing Rules of Thumb</title>
		<link>http://www.johnnewtson.com/direct-marketing/dick-bensons-31-direct-marketing-rules-of-thumb/72/</link>
		<comments>http://www.johnnewtson.com/direct-marketing/dick-bensons-31-direct-marketing-rules-of-thumb/72/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 18:26:47 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Stuff You Better Know]]></category>

		<category><![CDATA[Direct Marketing Rules of Thumb]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=72</guid>
		<description><![CDATA[ Who the heck is Dick Benson and why should you study the crap out of him?
Hey, great question.
Dick Benson is one of those giants of direct marketing most online marketers have never heard of. He&#8217;s the guy who&#8217;d seen it all, done it all in direct mail. With decades of experience advising the biggest [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/direct-marketing/dick-bensons-31-direct-marketing-rules-of-thumb/72/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How over-hyped copy crumbles businesses &#8230;</title>
		<link>http://www.johnnewtson.com/direct-marketing/witness-the-dangers-of-over-the-top-claims-in-sales-copy/35/</link>
		<comments>http://www.johnnewtson.com/direct-marketing/witness-the-dangers-of-over-the-top-claims-in-sales-copy/35/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 13:54:07 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[over-hyped copy]]></category>

		<category><![CDATA[over-promising in sales]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=35</guid>
		<description><![CDATA[Michael Masterson of Early to Rise told the story about how making over-the-top, unrestrained claims in copy built a $5 million business in two years, and killed it in five.
Why? Because of the difference between buyers and quality customers.

On the front-end the hyped up copy was pulling in great response. But the customers it produced [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/direct-marketing/witness-the-dangers-of-over-the-top-claims-in-sales-copy/35/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Wow. Talk about bad online marketing advice &#8230;</title>
		<link>http://www.johnnewtson.com/direct-marketing/wow-talk-about-bad-online-marketing-advice/33/</link>
		<comments>http://www.johnnewtson.com/direct-marketing/wow-talk-about-bad-online-marketing-advice/33/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 20:49:04 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=33</guid>
		<description><![CDATA[Here’s a great way to be a jackass online in three easy steps.

Register on forums and blogs under a pseudonym.
Participate in the conversation for say 20-30 posts. Make sure you give good advice so people start to trust you.
Then start schilling your own products as if you were an honest third-party.

Basically, build trust with people [...]]]></description>
		<wfw:commentRss>http://www.johnnewtson.com/direct-marketing/wow-talk-about-bad-online-marketing-advice/33/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Does Short Copy Beat Long Copy?</title>
		<link>http://www.johnnewtson.com/direct-marketing/proof-short-copy-out-pulls-long-copy/17/</link>
		<comments>http://www.johnnewtson.com/direct-marketing/proof-short-copy-out-pulls-long-copy/17/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 14:48:22 +0000</pubDate>
		<dc:creator>John Newtson</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.johnnewtson.com/?p=17</guid>
		<description><![CDATA[I was talking to Pat Corpora the other day (he was president of Rodale Books for 15 years, head of AOL&#8217;s direct marketing for 3 and president of HCI Direct for 4-5 more) and he said something REALLY interesting about the long-standing long vs. short copy debate.
At Rodale longer copy outsold shorter copy on pretty [...]]]></description>
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