John Newtson Rambles

Map of Glam Media

I love Glam Media.

And so do over 77 million women, about the number of visitors who showed up on their network in May of 2008. That’s an enormous amount of traffic.

Now, I’m not particularly interested in the specifics of their content, what I’m enamoured with is their network architecture. It’s beautiful. And hugely profitable.

Click here to get a see their network map and you’ll get a glimpse into why they’re so successful.

Take a close look and you’ll see this business model has broad implications for the web. While the web continues to fracture into niche after niche after niche this distributed media is replacing the old massive single-site media properties.

What excites me is the implication for smaller publishers. There are already a ton of blog networks out there but the combination of major publishing platforms with blog networks is tre’ exciting.

John