Michael Masterson of Early to Rise told the story about how making over-the-top, unrestrained claims in copy built a $5 million business in two years, and killed it in five.
Why? Because of the difference between buyers and quality customers.
Archive for March, 2008
How over-hyped copy crumbles businesses …
Wow. Talk about bad online marketing advice …
Here’s a great way to be a jackass online in three easy steps.
Register on forums and blogs under a pseudonym.
Participate in the conversation for say 20-30 posts. Make sure you give good advice so people start to trust you.
Then start schilling your own products as if you were an honest third-party.
Basically, build trust with people so you can exploit it.
That little tid-bit is actually being passed around internet marketing circles these days.
Klassy.
The sad part is I’ve heard, otherwise intelligent marketers, exclaim this is a cool technique. Instead of the stupid, unethical garbage that it is.
It’s stupid because it’s a terribly weak way to market in the conversation-oriented environment of today’s Internet.
I hate to be overly simplistic BUT why not just get a good product into the hands of talkers and ask them to talk about it instead? Just a crazy idea.
It shouldn’t have to be said but apparently it needs to be said: Read the rest of this entry »
