Archive for the ‘Copywriting’ Category

Feb
13

When Does Short Copy Beat Long Copy?

Copywriting, Direct Marketing 3 comments

I was talking to Pat Corpora the other day (he was president of Rodale Books for 15 years, head of AOL’s direct marketing for 3 and president of HCI Direct for 4-5 more) and he said something REALLY interesting about the long-standing long vs. short copy debate. (more…)